B2B SaaS Performance Marketing

Growth rooted in data, driven by clicks.

I help B2B SaaS companies turn ad spend into measurable pipeline โ€” through Google, LinkedIn and Meta.

What I write about

4 topics I go deep on

Every post is practical, data-backed, and built for B2B SaaS marketers.

Google Ads

Search strategy, Smart Bidding, Quality Score, and B2B-specific campaign tactics that reduce CPL.

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LinkedIn & Meta

B2B audience targeting, lead gen forms, ABM campaigns, and creative testing frameworks.

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Analytics

GA4, attribution models, UTM strategy, and reporting frameworks that tie spend to pipeline.

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Industry Insights

Market trends, platform updates, B2B benchmarks, and what's actually working right now.

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Free download

B2B Google Ads Audit Checklist

The exact 47-point checklist I use when auditing Google Ads accounts for B2B SaaS companies. Download free โ€” no fluff, just the framework.

  • Campaign structure audit
  • Bidding strategy review
  • Audience & targeting gaps
  • Quality Score quick wins
  • Conversion tracking check
Download free ↓
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Google Ads Audit

Checklist ยท PDF ยท Free

47 checkpoints ยท 10-min audit
Free 30-min call

Need a performance audit?

Book a free 30-minute discovery call. We'll look at your current campaigns, identify quick wins, and map a path to better ROI.