A data point, framework, or observation from running B2B paid media campaigns that week.
What changed on Google, LinkedIn or Meta this week โ and whether it matters for B2B advertisers.
Something you can implement in your campaigns this week. Not theory โ actionable, with a clear outcome.
Written by Prashant Kumar โ 12+ years in B2B performance marketing across HROne, India Today Group and multiple SaaS companies.