Performance Audit
I audit your Google, LinkedIn, or Meta campaigns and show you exactly where budget is leaking and where the biggest gains are hiding. Delivered in 7 days.
Learn more →I help B2B SaaS companies turn ad spend into qualified pipeline through data-driven, full-funnel performance marketing — on Google, LinkedIn, and Meta.
Most marketers optimise for clicks.
I learned — the hard way, across multiple industries — to optimise for pipeline.
That shift in thinking is what separates campaigns that look good in dashboards from campaigns that actually move revenue.
I began my career running performance campaigns across verticals at a growth-stage company. That's where I fell in love with the feedback loop of paid media — set up, measure, improve, repeat. It's part science, part craft. I was hooked from day one.
My next chapter took me into one of India's largest media organisations — managing budgets and campaigns at real scale, with real business consequences. That environment sharpened two things fast: my analytical instincts, and my ability to separate signal from noise. When budgets are large and stakeholders are watching, you learn to make decisions on data, not gut feel.
The chapter that changed everything was moving into B2B SaaS — a world of longer sales cycles, higher deal values, and a completely different definition of "conversion." Here, a click is just the beginning. What matters is what happens 30, 60, 90 days later — the MQL, the demo booked, the deal closed. This is where full-funnel thinking stopped being a framework and became instinct.
Over several years in B2B SaaS marketing, I managed Google, LinkedIn, and Meta campaigns end-to-end — building systems that didn't just generate leads, but generated pipeline.
After 14 years of building inside companies, I started KlickRoots to do one thing: bring enterprise-level paid media thinking to B2B SaaS teams who need it most.
I work directly with marketing teams, founders, and CMOs to build and improve their paid media systems. I also write about everything I learn — because the frameworks and hard lessons I wish I'd had earlier deserve to be shared openly.
Klick — because every campaign lives or dies by what happens after the click.
Roots — because sustainable growth is built on deep strategy, not short-term tricks.
I audit your Google, LinkedIn, or Meta campaigns and show you exactly where budget is leaking and where the biggest gains are hiding. Delivered in 7 days.
Learn more →End-to-end management of your B2B paid media — strategy, execution, reporting, and iteration. You focus on product. I focus on pipeline.
Learn more →Already have a team? I'll train them to think and operate like senior performance marketers — frameworks, processes, and real campaign walkthroughs.
Learn more →I can offer this because after 14 years and 50+ clients, I know what works — and I only take on work where I'm confident it will.
No pitch. No fluff. Just an honest look at where your paid media stands and what's possible.